I’m Wulan S Haryono , a young entrepreneur South East Asia. I run several business in Fashion, Beauty&Perfumery, F&B (Food & Beverage) and retail.
I live between Asia and Europe for my business. In Fashion Industry (Fashion Week Show Production) I’m the Founder and CEO of Fashion
Forward and Europe Asia Fashion Alliance. Starting this business since 2015 and we create a show every year to bring South East Asia Fashion Designers and Brands to European market especially Paris France. My Interest in Fashion and Business started since i was young, start from 2005 I studied Fashion Business and Management in LaSalle Collage International before I continue my study to France in 2010 .Studied and Lived in France the Fashion Central of the world is one of my privilege to meet the right people in the industry, seeing the new fashion trend and build the network, collaboration and project during Fashion Week is what’s inspired me to created my own company of Show Production during Fashion week 8 years ago. The latest Fashion week March 2023 for the Autumn Winter Women Prêt-Prêt-a-porter was really amazing, more and more emerging designers and brands get the attention of media , not only launch the new collection, trends,color, and fabrics, but also expressing their idea so unique, from breaking the rules of the fashion showcase until involving the high technology to the garments. The show that catch the eyes is from Avavav and Anrealage , my favorites are Heliot Emil, Rick Owens, Courreges, off-white and Y/project. My Education background is Fashion Business and Management , it is what makes me In the Industry , my company produce the show in Paris and Indonesia that presents designers from Singapore,Indonesia,Malaysia, Thailand and Philippines at the moment.
This October 2023 we will enter USA market by presenting our brands in one of the best showroom in Los Angeles. How I can reach all market from different countries? Is by networking , studied abroad in some countries and travelling since a young age, make me have this access of having network in some countries. I love traveling abroad and it comes from my father, he is a commercial pilot that teach me a lot about how traveling make us connection.
How many Fashion week show do I produce ?
I’ve been producing the fashion event in Paris since 2015 and so far we have more than 100 designers that showcase with us from South East Asia. Most important skill for creative producer .To be always creative, up to date what’s n trend in fashion and
technology, think out of the box, attention to the detail, and always produce a unique concept and bring something new to the industry.
The most critical aspect in fashion industry ?
The fashion system theory plays a vital role in the life of fashion and trends. Decisions that designers, merchandiser, marketers, forecasters, and retailers make affect what becomes a trend and what does not become a trend. Some fashions exist because they were the only available styles in a marketplace and some styles become fashions because companies have made them available at different price points simultaneously to different markets. But the importance of technological innovation, branding, and history cannot be overlooked because they play a role in what can be produced and how it will be received or perceived by the public. Fashion Forward Established since 2015 , we produce a show 1-2 times a year, 8 years in the industry presenting south east asia fashion designer and brands is our biggest achievement, our latest project was last year we brought in total of 23 designers from Singapore, Indonesia and Malaysia , we produce 2 days of the show in a row in a big ballroom of the Westin hotel Paris vendome with 750 audience.
What makes me a good leader?
First of all I love what I am doing, when u love when U are doing everything will be great, then when we talking about the business, I am really strong in business strategy, and also negotiating, I’m really focus, patient, critical thinking, and discipline to achieve the mission. But is not only how you will become a good leader,it needs for sure integrity, gratitude, great communication, emphaty,courage and respect others.
What make me become producer in Fashion week?
Is to help and facilitate emerging designers from South East Asia which has alot of talents but not really exposed in Europe especially Paris. Fashion Forward want to introduce them to European market, European media and journalist of what south East Asia, and create a long term collaboration after the show with the industry, and the mission of course to make them enter, accepted and running well in Europe as a brand and designers.
What inspired me most in work?
The work of Alexandre de betak or bureau betak has never failed and such a breathtaking show , for me they are really inspired me as a show producer or fashion show production. Not only bring an amazing show each season but also put the sustainability on the production.
What motivate me on my achievement?
Family. My family teach me that we have to be successful, when we are successful it is easier for us to help people in so many ways, and to be useful for people around us, because the purpose of life is to help the one in needs. And easiest way to achieve what we want is doing what we love, like I’m doing it now.
To be on trend on fashion today, we must really follow what is going on, not only IN FASHION industri but also the world, world issue, economic, politics , technology are all correlate to the fashion trends. Now a days a lot of source that we can get the trend updates from such as BOF Business of Fashion, WGSN , Fashion Media of course the number one source for the trend style.
Most proud career so far for me, is to can maintain my own 5 business at the same time and running well, it needs extra hour, focus, discipline, and a big responsibility, also they are not only in fashion industry but also beauty and F&B business. Fashion Advice to the readers, Being in fashion industry is not only about glamours and luxury, alot of aspects that we really need to concern of, protecting the environment is one of the most important things in the industry since fashion is the
industry that produce the biggest wasted to the environment, let s start to do it more sustainable not only for garment production, textile and colors material but also for produce the show has to be sustainable. We have enough of fast fashion so it is the time to make sustainable fashion, quality over quantity.
A few words about SS Magazine ?
First of all congratulations to SS Magazine such a brilliant content that bring up the success story of people all around the world. People need to hear more this positive energy about success story and how it can inspired another people and give them courageous. Bravo to SS Magazine , because to be successful is to be useful for people around us. Much love .
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