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Lazaro Reinier Baluja Carbo: MODEL AND INFLUENCER


I was born in Havana, Cuba on June 20, 1985. In the bosom of a humble family. Since I was a little boy, my motivating factor was my mother, since I lost my father at the very early age of 3 years old.

From a very early age I began to show a lot of talent and interest in business. Her dream was always to have her own company. After high school, I started studying computer science at the university. At the same time she started to take her first steps in modeling. At La Maison de Cuba I started to learn how to model and how to behave in front of the camera. This awakened a great passion in me that became a way of life. Studying at the university and at the same time working as a computer teacher in an elementary school. I only had the weekends to work as a model. But the success in modeling and the continuous proposals to work in Cuban TV made me abandon my profession as a teacher and dedicate myself only to modeling. Due to modeling I was able to travel to different countries in Europe such as Switzerland where I married and had a son. In 2010 I won different modeling contests in the city of Zurich, Switzerland for example as Mr. Summer 2010. During almost 13 years living in this country I made several courses and studies such as private security something that always fascinated me. I worked as private security for different private companies as well as families and personalities. Today at the age of 37 years I am still in the business of Private Security, Photography Videography as well as social media marketing among others. In my work in social media specifically in instagram I help different clients as well as different sectors such as fashion, gastronomy as well as others to have a better presence in the networks and thus reach more potential customers. With the realization of audiovisuals such as photos and videos of advertising and digital marketing and

managed to position myself in a fairly solid position against the competition. We are a small team of work and collaborators who have achieved great success in a very short time with a large list of satisfied customers. We work with national as well as international clients. We are always traveling to different countries in Europe and very often to Dubai as we have many clients based there. My mental discipline is the basis of my daily motivation. I am a sports addict, specifically fitness, training approximately 2h 6 times a week. And this is the energy that I transmit to those who work with me as well as to my clients. I never forget the place where I was born I always try to help my old friends and family in Cuba. When SS Magazine contacted me and told me that they were interested in interviewing me, I was very flattered because it is a Magazine that enjoys an international prestige.

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