Famous for its denim, G-Star is exploring new rebellious jean styles in collaboration with Cara Delevingne in the G-Star RAW Hardcore Denim campaign.
Always working with unique talents, the Dutch denim brand chose the British actor and model Cara Delevingne to introduce two new styles which also represent the talent’s outspoken character. „The Stray“ jeans, reminiscent of 50’s girl gangs rebelling against austerity, captures Delevingne’s edgy and youthful side with a straight leg and a high-rise fit. Reimagining classic G-Star styles, the „Type 49“ jeans are unisex with a high-rise waist and relaxed fit, showing the brand’s approach to always trying to push boundaries.
This is also represented in their campaign set in an abstract world with surreal cities, playing with dimensions and gravity, which visualizes the Hardcore Denim collection challenging our reality.
Comentários