I took my first fashion steps as a young girl, looking up to my mother who worked in a clothing industry.
That made me happy, but I considered fashion as a hobby, and I completed my master’s degree at the University of Economics, still considering fashion onlynas my hobby. I started to study hard about fashion, on myself and on my improvement. Today fashion design is a professional calling for me. There are many proofs I did the right move choosing this profession, such as numerous successes I have achieved since the first time I appeared
on the fashion scene.
My first fashion show “Step forward” took place in 2015 and since then my career has been progressing at a breakneck speed. The first fashion show followed by another one called “Dare to Wear”, when I won one of the biggest awards, after that the Miss World 2015 contest where I represented my country in China. For all these years of my work and over 30 fashion shows behind me, I was lucky to cooperate with the biggest Montenegrin brand “Plantaze”. Due to my accomplishments, I received one of the biggest recognitions in the fashion world,
an invitation to participate in the NYFW, in September 2016. It was the first time that my country had its own designer representative at such an important and prestigious fashion event where I presented my fashion collection. I left a good impression on the runway, made many acquaintances, such as with Fadil Berisha who is one of the greatest photographers and there we made the most beautiful pictures together.
It was an incredible feeling to come as a young designer from such a small country like mine, with not too much experience at the time and stood aside with greatest world designers, waken up morning after the fashion show and read the newspapers and portals which wrote about me and about my entire collection in the whole world, in China, Italy,
Russia, USA…
This event was the tailwind for me and a proof that I was on the right path while I was certain.
I wanted to continue to be a part of American fashion scene. In September 2017, once again.
I presented my fashion collection at NYFW, where I placed well on the market and got an invitation to participate at Los Angeles FW, and I presented my fashion collection there in October 2017.
I would underline my participation at Miss World Tourism, where Kristina Djurkovic won the price as Miss Tourism of Europe. At this occasion I had the honour to design for such a prestigious competition representing Montenegro.
The most recent honour for me was a cooperation with Emina Cumuljaj who came to Montenegro and gave her support on Montenegro Fashion Week (MNFW) where I received an award and had an opportunity to close MNFW while beautiful Emina wore my collection.
The last presented fashion collection had a very special story for me – I became a mother in 2021 for the second time. The Corona virus stooped us in business completely and I had a great desire when everything passes by to dedicate myself to this collection. Filled with love form my family, with my experience from all these years and the desire to make this collection special, finally came true. I have chosen materials very carefully based on modelling which is the most important when creating a fashion piece, therefore I emphasized
the woman’s silhouette adapting the models to be wearable at the most and yet special while leaving my personal mark on the whole collection.
I am 7 months pregnant now, while I am still planning to present on the international fashion scene again. Until then, I will enjoy as a mother, with my family while I will continue to create new designs for future challenges.
A success from me was not just a coincidence, above all, it was a pure talent and great love to design my collections and a huge investment of myself in fashion design story. I only do a business in high fashion and unique design pieces. It is a bit more difficult path of creating my dresses, but as a recognized designer I think that it is the right path to reach the world fashion scene.
Perhaps, my desires sometimes sound strange, but I try to turn them into reality working hard all these years. When I created my first dress, I had a vision where I wanted to show them and where I wanted them to be one day. From that day till today, I have been working
on it and trying to promote Sanja Bobar’s brand in the world. My dresses are products of
deep feelings and inspiration and I always listen to what “my heart” tells me to do, and that’s how I create collection after collection. My guiding star follows me on my path and always
helps me to notice “the right” signs along the way. My country is small, and we do not have
many opportunities or support from the government in order to show our collections. We are
left alone to fight for ourselves.
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